So if working with investors is the key where are you going to find
them? The fastest, most effective, cheapest (it’s free), and foolproof way of
attracting investors into your Deal Packaging business is to use social media.
Social media gives you the opportunity to present yourself to the world. The
world can see you, who you are, can get a good idea of your values and
qualities, and then they will decide if they want to work with you going
forward. The value in this is enormous. My Deal Packaging business has grown as
my social media profile has grown. Potential investors will watch what you post
and take a view on your business over time. They will contact you. That makes
it sound easy doesn’t it? But that is the truth of it. Potential investors will
contact you. Now it may take a little more time with some investors than it
does with others. I have had some investors that I am dealing with now watch me
over a period of sometimes up to 18 months before making contact. Some may
contact you almost as soon as they discover you. Every investor is different.
The first thing I would advise anyone to do if they plan to promote
their business in social media, is to prepare a content diary. Preferably for a
month at a time, at the very least on a weekly basis, you should plan exactly
what you’re going to post, where you’re going to post it, and when you intend
to put your post out. Then you can relax a bit because you have a plan.
If you’re looking for ideas of what to say that there are various
ways you can get started. Talk about your journey. Even if you are just
starting out and you think that you don’t have a lot to say, I promise you
people who see your posts will enjoy watching you start your journey on the way
to becoming a property professional. If you are going on a property viewing
then talk about that and take a picture or two of the property. If you’re going
to visit an estate agent make a post about that visit, maybe with a photo of
you outside of the estate agent, and explain how the meeting went. Have a look
in the news. There’s always news in the media about investing in property,
being a landlord, changing regulations, changing finance products, the go to
strategies for investors in the current market, and so much more.
You have to become a content creator, and I find the most challenging
thing about that is just to get started. When I know that I have to sit down
and create some content to social media, it seems like I will do anything, just
to put off the task. However, I promise you, that when you actually sit down
and start generating content, you will find the inspiration within. I
personally find it helpful to focus on the task for 30 minutes with no
distractions or interruptions allowed. By the end of that time I have a series
of ideas for posts and I’m ready to go. If you’re really struggling at the
start then just go into one of the property Facebook communities and just
comment on other people’s posts. Just a kind word of congratulations or a
generous “Well done” will allow you to get your face seen in that community as
someone who is positive and contributes. And make sure that you do actually use
your own face as your profile picture. People need to see who you are, not a
picture of your pets, your pony, or something weird. As your confidence grows
then start to use video. The great thing about video on your phone is that you
need no other equipment, and if you don’t like the look of the final result you
can just delete it and no-one will ever know. The first 90 second video I ever posted
took me 90 minutes to prepare. I move a bit quicker than that now. As your
confidence builds you will start to post live videos into various property
groups. You should absolutely steel yourself to attempt that as live videos, in
my experience, gain much more reach.
So let’s say you have gained some traction and potential investors are
reaching out to you. What is the next step? You have to speak with them. So
let’s consider your first conversation with the potential investor.
Initially, after exchanging pleasantries, they will ask you what you do. That
is the time to share your “elevator pitch”. Your elevator pitch explains in
just a few words the service you offer to your investors. I will share my
elevator pitch with you now. You are most welcome to use it. I normally say “I
increase the wealth of my investors.” That will encourage the question “How do
you do that David?” Then that allows you to give a short (and I do mean short)
explanation of the returns that you can source for your investors. You could
explain that most of your investors are concerned about having money in the
bank or building society getting very low returns. Some of them are even
concerned about the security of that hard earned cash. They are speaking to you
because they already know that you can secure them a higher return with the
security of a bricks and mortar asset which we believe, and history shows us,
will grow over time.
Make sure that the meeting is about them and their needs not about
yours. The most important question that you can ask your investor at that
meeting is ”How can I help”? If at that point you pause and wait and listen,
your potential investor will tell you exactly what it is that they’re looking
for and then you can decide if you can help them or not.
The information that you need gather from your investor is both general
and specific.
You need to know what their goals are, the dreams, the aspirations, the
exit strategy and the time line to that exit, are they in it for the long-term
or do they want to get in and out quickly?
Are they looking for cash flow deals or capital growth over time? If it
is cash flow they are seeking are they trying to replace the income from their
employment? If they are looking for capital growth over time what are their
timescales? These are vital questions to which you need the answers.
You need to know if they have funds available. What are their financial
criteria? What financial returns do you need to find for them to proceed and
buy your deal? You need to know if they are prepared to work with you, and you
need to explain that you are a business and you offer your services in return
for a fee. I would ask them directly as to whether they are happy to pay your
fee, if you can find them the property that matches their criteria. If you
follow this process properly then you will have investors who want to work with
you and from there you can build your investor list and your business.
Give our friendly office staff a call to discuss how our courses can help –
we are available during normal office hours on; 01733
898 557.
If you want to to start earning life changing sums of money from property
whilst knowing your are avoiding all the common mistakes beginners make when
investing in property join us
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